Headset Brand Sennheiser changes its name

May 27, 2019

Founded in 1945 by Prof. Dr. Fritz Sennheiser (May 9, 1912 -- May 17, 2010), sonnheiser (formerly known as Sennheiser) is the world's leading manufacturer of professional microphones and headsets. Sennheiser is constantly leading the way in new audio technologies, with a research and development center in Hanover, Germany. It is also recognized in the industry as a pioneer in radio, infrared sound transmission technology, stethoscope earphones, aviation telephone earphones, multimedia communication, call center earphones and Headband Headphones, Headband Earphones, In Ear Earphones. (Earbuds Earphones, Metal Earphones, Bluetooth Headsets, Bluetooth Headphones.)

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Mark, President of sennheiser greater China, said that in order to further improve users' service experience, sennheiser will open an "official online store", where all sennheiser products can be bought, which greatly facilitates users' purchasing experience. At the same time, Mr. Mark also made an important announcement that in China "sennheiser" is now officially renamed "shenghai".

As a brand that has entered the Chinese market for more than a decade, the original "sennheiser" will be replaced by "sonhai" this time, in order to localize the brand and better serve consumers. Nvidia, aitech, bayer dynamics and others are good examples.

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Of course, we must not deny that sennheiser this change of Chinese name is also a certain risk. First of all, the replacement of the new "sound of the sea" Chinese name, which means that all the previous Chinese signs of the publicity, color pages, advertising all have to be redone, the cost is certainly to consider.

Secondly, there is an acceptance process for users for the adoption of "sonhai" logo, and sennheiser needs to be introduced into "sonhai". If the relationship is not handled properly, sennheiser may lose a group of users newly added by "word of mouth marketing".

Finally, the abandonment of the SENNHEISER Chinese label means that the trademark may be used by other manufacturers, and it is not known whether there will be SENNHEISER VS SENNHEISER.

Sennheiser unveiled three new audio products for gamers at the 2016 cologne game show in Germany, two headphone amplifiers for gaming, the GSX 1200 PRO and GSX 1000, and a new headphone for gaming, the GSP 300. Two of them are converted to game design, equipped with senhai's latest 7.1 algorithm, chip-level digital-to-analog conversion processing, no need to occupy PC resources to participate.

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The GSX 1200 PRO is a professional gamer designed ear amplifier that enables clear team voice chat (with 8 teammates at The same time), supports input/output noise cancellation, and both have built-in stand design, LED lights, touch panel, independent game audio and ac audio. The GSP 300 headphones support The Xbox One and PS4 consoles directly, as well as PC/Mac computers. The headphones feature memory foam pads, noise reduction technology and a microphone.

The new gaming headset, the GSP 300, will cost $99.95 in North America, the GSX 1000 will cost $230, and the GSX 1200 PRO will cost $250.

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